The Chevrolet Bowtie has been one of the World's
most recognized trademarks since 1913, when William C. Durant first introduced
the symbol that represents Chevrolet's
winning success! We have all heard the legend how Durant copied
the bowtie design from the wallpaper in a Paris Hotel. The 50 Year Anniversary
issue of The Chevrolet Story, printed in 1961, and reprinted in part in
the October 1986 G&D, told the story this way:
"This was also the year (1913) that the famous Chevrolet
trademark was first used on the cars. The distinctive trademark has appeared
billions of times on products, advertisings and sales literature as the
mark of dependability, economy and quality in motor transportation. It
originatedin Durant's imagination when, as a world traveler in 1908, he saw
the pattern marching off into infinity as a design on wallpaper in a French
hotel. He tore off a piece of the wallpaper and kept it to show friends with the thought that it would make a good nameplate for a car."