New Smyrna Chevrolet
1919 N. Dixie FreewayNew Smyrna Beach,FL32168Sales: 1-800-347-5232
Featured Vehicles
2007 Chevrolet Tahoe LT
- Price: $50,630
- Sale Price: Please Call
- Bodystyle: 4 door SUV
- Engine: 8
- Ext. Color: Sport Red
- Int. Color: Ebony
- Mileage: Please Call
- VIN: 1GNFK13097R382631
- Model Code: CK10706
Specials
Chevrolet Bowtie History
The Chevrolet Bowtie has been one of the World's most recognized trademarks since 1913, when William C. Durant first introduced the symbol that represents Chevrolet's winning success! We have all heard the legend how Durant copied the bowtie design from the wallpaper in a Paris Hotel. The 50 Year Anniversary issue of The Chevrolet Story, printed in 1961, and reprinted in part in the October 1986 G&D, told the story this way:
"This was also the year (1913) that the famous Chevrolet trademark was first used on the cars. The distinctive trademark has appeared billions of times on products, advertisings and sales literature as the mark of dependability, economy and quality in motor transportation. It originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends with the thought that it would make a good nameplate for a car."